ShopSafe® is a free credit card fraud protection service that allows you to create a temporary card number each time you make an online purchase. This number links directly to your real credit card account number but keeps your card number completely private and protected. The ShopSafe number is used just like any other credit card—a merchant never knows it’s not your real credit card.
via Shop Safe | Credit Card Fraud Protection with Bank of America.
ShopSafe is a great concept. I think it is time to take something like this and make it an iPhone app. Or actually put in on a plastic credit card that changes numbers every 60 seconds. You can set the max amount so even if your details get stolen, the credit is useless.
Its amazing to see celebrities like Anne Hathaway have hundreds of thousands of dollars charged on their credit card.