>More will shop online more this holiday season

>Shoppers that want to maximize their dollars will look buy online this holiday for better value. The web has always been a source of low prices, but as customers expect better service and convenience as well – it will be a battle of offering low prices (not necessarily the lowest) with good service that customers want no matter where they buy.

Forrester: Economy to Significantly Slow US Online Holiday Sales: “About the study: This year’s annual holiday forecast was a collaboration between Forrester Research and JupiterResearch, now a Forrester Research company. Two surveys were conducted to measure the attitudes and expectations of online consumers during the upcoming holiday shopping season, defined as the months of November and December. The first survey was fielded in September 2008 and received 2,153 individual responses. The second survey was fielded in early October 2008 and received 1,042 individual responses.”

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